The AEO Process: Key Steps for Answer Engine Optimisation (AEO)
Research User Intent:
– Identify what users are asking through keyword tools and search engine features like “People Also Ask.”
– Focus on questions rather than just keywords.
Create and Optimize Content:
– Craft content that provides direct, concise answers to common queries.
– Apply structured data (schema markup) to guide search engines.
Technical SEO for AEO:
– Ensure mobile-first indexing readiness.
– Optimize for quick page loading.
– Enhance Engagement and Credibility:
– Design content for interaction to reduce bounce rates.
– Build authority through backlinks and expert content.